FIFA Teams Up with TikTok for a Game-Changing World Cup 2026 Experience

In a monumental development for sports coverage, FIFA has announced a groundbreaking partnership with TikTok, setting the stage for a new era in the way fans experience the World Cup. This historic collaboration comes as the tournament gears up to take place across the United States, Canada, and Mexico, starting next June.

With this alliance, TikTok will be the preferred platform for live coverage of the FIFA World Cup 2026, running until the end of that year. The aim? To enhance fan engagement by providing access to exclusive and original content during the globe’s most significant sporting event.

The partnership will feature a dedicated content hub on TikTok, brimming with unique footage, match information, interactivity tools, special filters, and gamified experiences related to the 48 participating teams. This platform promises to revolutionize how fans connect with the tournament, making the excitement more immediate than ever.

Furthermore, FIFA and TikTok are set to launch a global creator program, offering exclusive access to training sessions, press conferences, and official archival material. This element will provide an in-depth look into the tournament for avid fans around the world.

Rights holders will also benefit from this deal, as they can livestream moments, share personalized content, and monetize their coverage using premium advertising formats on TikTok. Importantly, the platform will implement specific anti-piracy measures to safeguard FIFA’s rights throughout the event.

FIFA’s Secretary General, Mattias Grafström, highlighted the goal of “innovatively and creatively connecting with fans worldwide.” On the other side, TikTok emphasized the growing impact of sports content on the platform’s younger audience, noting that users who consume soccer content are 42% more likely to watch live games.