Meet Alejandro Velasco: The Young Star Behind FIFA World Cup 2026 Communications

Since the age of four, Alejandro Velasco has been passionate about sports. Initially, he kicked off his journey playing soccer, but quickly ventured into other athletic pursuits such as golf, volleyball, tennis, athletics, and gym workouts. However, his fascination with sports extended beyond playing; he became captivated by sports commercials and documentaries. Thinking to himself, “Who makes these? How do they do it? I want to be part of this!” Alejandro, hailing from Nuevo Laredo, Tamaulipas, set out on a mission to immerse himself in the visual storytelling of sports.

At just 24 years old, Alejandro boasts an impressive portfolio of sports events, and he’s gearing up for what he calls his “ultimate challenge”: providing coverage for the FIFA World Cup 2026 as a member of the communications team in Mexico. “There were many moments when I thought about giving up, but I kept pushing forward,” he shared, revealing the resilience that fuels his ambitions.

Alejandro’s journey began by creating promotional videos for a local golfer. “A lot of self-study and seeking feedback was crucial for my growth,” he admitted. He honed his skills in storytelling, blending his cinematic interests into his work. Balancing his entrepreneurship studies at the Monterrey campus, he secured an internship at a local production house, which paved the way for his bright future.

Eventually, he transitioned to freelancing, a move that catapulted him into the spotlight as he was invited to speak at the prestigious incMTY 2025 event, becoming the youngest speaker there. “A few years ago, I couldn’t have imagined myself giving a talk at Tec,” he reflected, still in awe of his rapid ascent. His impressive work caught the eye of a representative from FIFA Monterrey, leading to an interview and a golden opportunity to join the team for the World Cup. He didn’t hesitate; it was a once-in-a-lifetime chance.

The freelancer had previously expressed his dreams of participating in a World Cup on social media, but now, that dream is morphing into reality. “Every great story begins with a dream, and dreams can take you to incredible places,” he said, filled with hope and excitement. In his role during the World Cup 2026 at the Monterrey venue, Alejandro will undertake crucial tasks including photographic coverage of each match, video editing, and creating engaging social media content.