Northern States Unite to Attract Tourists for FIFA World Cup 2026

In the vibrant setting of the 2025 Tijuana Tourism Fair, Chihuahua’s state officials took a significant step forward by signing a Memorandum of Understanding focusing on tourism collaboration with several northern Mexican entities. This ambitious agreement, signed by Tourism Secretary Edibray Gómez Gallegos and representatives from Coahuila, Durango, Nuevo León, San Luis Potosí, Tamaulipas, Sonora, and Sinaloa, aims to attract a wave of visitors during the highly anticipated FIFA World Cup 2026.

The core purpose of this agreement is to unite efforts in strategizing and implementing actions that will enhance the tourism appeal of the region before, during, and even two months after this global football event. Secretary Gómez Gallegos highlighted the importance of this synergy, emphasizing that the collaboration will ensure the entire region benefits from the influx of fans and tourists eager to experience the World Cup, co-hosted by Mexico, the United States, and Canada.

With some matches set to take place in Nuevo León, a new direct flight from Ciudad Juárez to Monterrey was recently inaugurated, facilitating travel between the two regions and promoting tourism. The memorandum also seeks to position the participating states in both national and international markets, leveraging the worldwide visibility of the 2026 World Cup to strengthen Mexico’s reputation as a premier tourist destination.

Further details reveal that the agreement includes showcasing each state’s unique identity through various activities and ensuring the implementation of sustainable tourism practices, in line with the United Nations’ 2030 Sustainable Development Goals. Active participants in this groundbreaking collaboration included prominent tourism representatives from Nuevo León, Coahuila, Durango, San Luis Potosí, Tamaulipas, Sonora, and Sinaloa, highlighting a united front for the world to see.